ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ã¯ãæã¡åãããäŒè°ãªã©ã®æ¥åã«çŽçµãããã®ããã倧人æ°ã§ã®ã€ãã³ããããŒã å ã®éããã人æ°ã§ã®å¬ããªã©ãããŸããŸãªå Žé¢ã§æŽ»çšãããŸãã
ãITããŒã«ã«è©³ãããªããŠã䜿ãããªããããŒã«ã¯ããã®ããªïŒã
ãè€æ°äººã®æ¥çšèª¿æŽãããã«ã¯ã©ã®ããŒã«ãããã®ã ããâŠã
èªç€Ÿã«æé©ãªã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ã¯ã©ããªã®ãããæ©ã¿ã§ã¯ãããŸãããããã®èšäºã§ã¯ã楜ã§å¹ççãªã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ãã¿ã€ãå¥ã«7ã€çŽ¹ä»ããŸãã
âŒããã«äœ¿ããã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ãªããbookrunãïŒã¹ã±ãžã¥ãŒã«èª¿æŽããã£ãã®20ç§ã§å®çµ
ç®æ¬¡
ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ã®çš®é¡
ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ã¯å€æ°ãããŸãããå€ãã¯ä»¥äžã®3ã€ã®çš®é¡ã«åããããŸãã
- äºçŽåä»å
- åè£ææ¡å
- åè£æ祚å
ããããã®ç¹åŸŽã1ã€ãã€è§£èª¬ããŸãã
äºçŽåä»å
äž»å¬è åŽã空ããŠããæ¥æãæ瀺ããåå è åŽããã®äžããéœåã®è¯ãæ¥ãéžæããããŒã«ã®åœ¢åŒããäºçŽåä»åãã§ãã
ããšãã°ããã¢ãµãã³ã飲é£åºã®æ¥åºäºçŽã®ãããª1察1ã§ã®èª¿æŽã«é©ããŠããŸããå šå¡ã®äºå®ãåãããããšã¯é£ãããããè€æ°äººã®ã¹ã±ãžã¥ãŒã«èª¿æŽã«ã¯åããŠããŸããã
äž»å¬è åŽã®ç©ºããŠããæ¥æãé瀺ãããããäž»å¬è åŽãæ¥æãããã¯ã¢ããããæéã¯ããããŸããããäž»å¬è ã®äºå®ãçžæã«ææ¡ãããŠããŸããŸããå¿ èŠä»¥äžã«äºå®ãæããããŠããŸããªã¹ã¯ãããç¹ã«ã¯æ³šæããŸãããã
åè£ææ¡å
äž»å¬è åŽãåè£ã®æ¥æãããã¯ã¢ããããŠæ瀺ããåå è åŽãéœåã®è¯ãæ¥ãéžæããããŒã«ã®åœ¢åŒããåè£ææ¡åãã§ãã
äž»å¬è åŽãæ¥æãæ瀺ããã®ã¯äºçŽåä»åãšåãã§ãããåè£ææ¡åã§ã¯ãäž»å¬è åŽã¯ãã¹ãŠã®æ¥æãé瀺ããå¿ èŠããããŸãããèªåã®éœåã«åãããŠæ¥æãæ瀺ã§ãããããäºåã®æºåãå¿ èŠãªäŒè°ã移åæéãèæ ®ããã¹ã±ãžã¥ãŒã«èª¿æŽãªã©ãäž»å¬è åŽã®éœåãèæ ®ããŠã¹ã±ãžã¥ãŒã«ã®èª¿æŽãå¯èœã§ãã
æ瀺ããæ¥æã®äžãããåå è ãäžçªå€ãæ¥æã§æ±ºå®ãããšãã£ãæ¥çšèª¿æŽã®ä»æ¹ãã§ãããããè€æ°äººã®ã¹ã±ãžã¥ãŒã«èª¿æŽã«å¯Ÿå¿ã§ããŸãã
âŒåè£ææ¡åã®ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ãªããbookrunããããããïŒITããŒã«ãèŠæãªæ¹ã§ãç°¡åã«äœ¿çšã§ããŸãã
åè£æ祚å
äž»å¬è åŽãåè£ã®æ¥æãããã¯ã¢ããããŠæ瀺ããåå è åŽãéœåã®è¯ãæ¥ãè€æ°æ祚ããããŒã«ã®åœ¢åŒããåè£æ祚åãã§ãã
åå è ãå€ãæã»ã©äŸ¿å©ã§ãå šå¡ã®éœåãåãæ¥çšã調æŽããããç¹åŸŽããããŸãã
ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ãå©çšããã¡ãªãã
ã¹ã±ãžã¥ãŒã«èª¿æŽãããéã«ãããŒã«ãå©çšããã¡ãªããã解説ããŸãã
äžæ¬ã§å€ãã®äººãšã®èª¿æŽãå¯èœ
調æŽã®äººæ°ãå€ããªãã°ãªãã»ã©ã調æŽã«ãããæéã»åŽåãæ¯äŸããŠå¢å ããŸããããã¯ä»ã®æ¥åãå§è¿«ããåå ã«ãªããããŸããã
ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ã¯URLãå ±æããŠãéœåã®ããæ¥ãéžãã§ãããã ãã§ããåå è ãå€ããŠãåå¥ã«ç©ºãæéã確èªããæéãããããŸããã
åççµæãèªåã§éèšããããŒã«ãå©çšããã°ãããã«å€ãã®äººãšã®ã¹ã±ãžã¥ãŒã«èª¿æŽããããããªããŸãã
æéã»åŽåã®åæž
ããŒã«ãå©çšããªãå Žåãåè£æ¥çšã®æœåºããææ¡ãåçã®åéã調æŽãæ¥çšã®ç¢ºå®ãå ±åããªãã€ã³ããåå¥ã«è¡ããªããã°ãªããŸããã
ããŒã«ãå©çšããã°ãã¹ã±ãžã¥ãŒã«èª¿æŽã«å¿ èŠãªé¢åãªäœæ¥ãèªååã§ãããããå·¥æ°ã®åæžã«ã€ãªãããŸãã
調æŽãã¹ãèµ·ããã«ãã
ã¹ã±ãžã¥ãŒã«èª¿æŽãæäœæ¥ã§è¡ã£ãŠãããšããã¥ãŒãã³ãšã©ãŒãèµ·ãããããªã£ãŠããŸããŸããäºå®ãèŠèœãšããŠããŸã£ãããããã«ãããã³ã°ãããŠããŸã£ãããšãã£ããã¹ã«ã€ãªãããããŸããã
ããŒã«ãå©çšããããšã§èªåã§ã«ã¬ã³ããŒã«äºå®ã転èšããå¿ èŠããªããªãããããªã¹ã¯ã®è»œæžã«ã€ãªãããŸãã
ãŸãããªãã€ã³ãã¡ãŒã«ã®æ©èœãã€ããããŒã«ã§ããã°ãäºå®ã®èŠèœãšããé²ããŸãã
ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ã®ãã¡ãªãã
ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ã®å°å ¥ã«ããå€ãã®ã¡ãªãããåŸãããäžæ¹ã§ããã¡ãªããããããŸããããŒã«å°å ¥ã®éã«ã¯ããã¡ãªããã解æ¶ããŠããããšã倧åã§ãã
ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ã®ãã¡ãªããã¯ã以äžã®2ã€ã§ãã
ã³ã¹ããããã
ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ã«ã¯ç¡æã®ãã®ãå€ããããŸããããããããžãã¹ã®å Žã§ããã€ä»ç€Ÿã»ä»çµç¹ãå«ããŠå©çšããçšéã§ããã°ãæ©èœãã»ãã¥ãªãã£ãå å®ããææããŒã«ã®æ€èšãå¿ èŠã§ãã
å°å
¥ããã«ããããããã瀟å
ã«ããŒã«ãå®çããªããã°ãè²»çšãç¡é§ã«ãªã£ãŠããŸããããç¡æãã©ã³ããè©Šãæéãå©çšããŠäºåã«äœ¿çšæãè©ŠããŠãããŸãããã
äºå®ã®é瀺
ããŒã«ãå©çšããéã«ã¯ãã©ãããŠãèªåã®ã¹ã±ãžã¥ãŒã«ãæ瀺ããå¿ èŠããããããæ¬æ¥èª¿æŽããããäºå®ãšã¯å¥ã«ã¹ã±ãžã¥ãŒã«ãçµãŸããå ŽåããããŸãã
èªåã®ã¹ã±ãžã¥ãŒã«ãä»ã®äººã«ææ¡ãããã®ãå«ãªæ¹ã«ãšã£ãŠã¯ãããŒã«ã®å©çšèªäœã«æ¶æ¥µçã«ãªã£ãŠããŸããããŸããã
ããŒã«ãå©çšããéã«ã¯ãç©æ¥µçã«å©çšããå Žã¥ãããããããŒã®åšç¥ãå¿ èŠã§ãã
ã¿ã€ãå¥ã®ããããã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«
èªç€Ÿã§ã©ã®ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ãå°å ¥ããã°ããããæ©ã¿ã®æ¹ã«åããŠãã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ã3ã€ã®ã¿ã€ãã«åããŠçŽ¹ä»ããŸãã
æã¡åããã»äŒè°ãªã©æ¥åäžã®ã¹ã±ãžã¥ãŒã«
æã¡åãããäŒè°ãªã©æ¥åäžã®ã¹ã±ãžã¥ãŒã«ã調æŽããå Žåãã¹ã±ãžã¥ãŒã«ã決å®ããã ãã§ã¯äžååã§ãã
æéãããããªãããšã¯ãã¡ãããæ©èœæ§ãéèŠã§ããGoogleã«ã¬ã³ããŒãZoomãSlackãªã©ã®å€éšããŒã«ãšé£æºã§ããããè€æ°ã®äŒç€Ÿéã§ã®èª¿æŽãç°¡åã«ã§ããããªã©ãèªç€Ÿã«å¿ èŠãªæ©èœãããã£ãŠããã確èªããŸãããã
以äžã¯ãæã¡åããã»äŒè°ãªã©æ¥åäžã®ã¹ã±ãžã¥ãŒã«èª¿æŽã«ããããã®ããŒã«ã§ãã
誰ã§ãæ軜ã«å§ãããããbookrunã
ãbookrunãã¯åè£ææ¡åã®ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ã§ããäŒæ¥ãšã®åè«ãå®äŸã®æã¡åããã瀟å ã§ã®MTGãæ±è·è æ¡çšãŸã§ãæ¥åã«ãããå¹ åºãã·ãŒã³ã§å©çšãå¯èœã§ãã
äž»èŠãªWebäŒè°ããŒã«ãšã®é£æºãã§ããWebäŒè°ã«å¿ èŠãªURLãèªåã§çºè¡ããŸãããªãã€ã³ãã¡ãŒã«ãèªåã§éä¿¡ããããããã¹ã±ãžã¥ãŒã«ã®èŠèœãšãããããŸããã
ã¯ãããŠã§ãããã«äœ¿çšã§ãããããåžžã«äººåã§èª¿æŽãè¡ã£ãŠããå Žåãã瀟å€ã®äººãã¡ãšã®ã¹ã±ãžã¥ãŒã«èª¿æŽãé »åçºçããå Žåã«ã¯ãbookrunãããããã§ãã
ãformrunããšé£æºããŠããã©ãŒã 蚪åæã«æ¥çšèª¿æŽãããããŠè¡ããŸããå¶æ¥ã®å Žã«ãããŠåè«ã»é¢æ¥æ°ã®å¢å ã«ã€ãªãããŸãã
å€æ§ãªæ¥çšèª¿æŽã«å¯Ÿå¿ãTimeRexã
ãTimeRexãã¯åè£ææ¡åã®ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ã§ããGoogleã«ã¬ã³ããŒãOutlookäºå®è¡šãšãªã¢ã«ã¿ã€ã ã§é£æºããããšã§ãæ¥çšã®åè£ã®éžæãäºå®ã®ç»é²ãèªååå¯èœã§ãã
ååžè ã®äºå®èª¿æŽãã°ã«ãŒãã®èª°ã1人ãåå ããå Žåãªã©ãããŸããŸãªã±ãŒã¹ã«å¯Ÿå¿ã§ããŸãã調æŽã®åœ¢åŒãå€å²ã«ãããå Žåã«ããããã§ãã
ãŸãGoogle Analyticsãšã®é£æºã«ããèšæž¬ããæ¥æ¬ã®ç¥æ¥ã»æµ·å€ã®ã¿ã€ã ãŸãŒã³ã«ã察å¿ããŠãããæè»ãªå©çšãå¯èœã§ãã
现ãããšããã«æãå±ããeeasyã
ãeeasyãã¯äºçŽåä»åã®æ¥çšèª¿æŽããŒã«ã§ããæ åœè ã®èªåå²ãåœãŠã移åã»äºåæéã®èªå確ä¿ãäŒè°å®€ã®èªå確ä¿ã説æäŒã»éå£é¢æ¥ã®åä»ãªã©ãããžãã¹ã«ãããå€ãã®ããŒãºã«å¯Ÿå¿ã§ãã調æŽæ©èœããããŸãã
äŒè°ã®æ¹æ³ãæ åœã®å²ãæ¯ããé£çµ¡äºé ã®äŒéãªã©ã现ãããšãããŸã§ããŒã«ã§å¯Ÿå¿ãããå Žåã«ããããã§ãã
ã·ã³ãã«ã§ç°¡åã«äœ¿çšã§ããçæéã§å®çµã§ããæäœæ§ãé åã§ãã
è€æ°äººã»å€§äººæ°ã§ã®ã€ãã³ãçã®ã¹ã±ãžã¥ãŒã«
è€æ°äººã»å€§äººæ°ã§ã®ã€ãã³ãã«åããŠã¹ã±ãžã¥ãŒã«ã調æŽããå Žåããªãã¹ãå€ãã®äººæ°ããŸãšããŠèª¿æŽã§ãããããããœã³ã³ã»ã¹ããŒããã©ã³ãªã©ããã€ã¹ã®çš®é¡ã«é¢ä¿ãªãå©çšã§ããããšãéèŠã§ãã
䜿ããããã®ã»ãã«ãå€ãã®äººæ°ã®ç¶æ³ãã²ãšç®ã§åãããããªèŠãããããã€ã³ãã§ãã
以äžãããè€æ°äººã»å€§äººæ°ã§ã®ã€ãã³ãçã®ã¹ã±ãžã¥ãŒã«èª¿æŽã«ãããããªããŒã«ã玹ä»ããŸãã
环èš2500äžäººä»¥äžãå©çšã調æŽããã
ã調æŽãããã¯åè£æ祚åã®ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ã§ãããã°ã€ã³ãªãã§ç°¡åã«PCã»ã¹ããŒããã©ã³ã»ã¿ãã¬ããã©ãã§ã掻çšã§ãã环èš2500äžäººä»¥äžãå©çšããŠããŸãã
å©çšæ¹æ³ã¯ãã€ãã³ãæ¥çšã»èª¬æãšåè£æ¥çšãå ¥åããã°ã¹ã±ãžã¥ãŒã«è¡šãèªåäœæãããŸããã¹ã±ãžã¥ãŒã«è¡šã¯URLã§å ±æãã§ããåºæ¬ ã®å ¥åããã»â³ã»âã®éžæåŒã§ç°¡åã§ãã
ã€ã©ã¹ããªã©ã®ãããããèŠãç®ã§ãæ芪äŒãªã©ã«ãžã¥ã¢ã«ãªã€ãã³ãã§ã®æŽ»çšã«çžæ§ãè¯ãããŒã«ã§ãã
äžçªã®åè£æ¥ã¯ãã€ã©ã€ãã§è¡šç€ºãäŒå©ã
ãäŒå©ãã¯åè£æ祚åã®ã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ã§ãã調æŽããã€ãã³ãããŒãžã®äœæã¯ãã«ã¬ã³ããŒã®æ¥ä»ãã¯ãªãã¯ãããšé£åããŠå ¥åãããŸãã
äžçªåºåžè ã®å€ãæ¥çšã¯ãã€ã©ã€ãã§è¡šç€ºãããåè£æ¥ãäžç®ã§ããããããä»æ§ã§ãã
ã·ã³ãã«ãªèŠãç®ã§ãæŽæ°éç¥ã®èšå®ãããã°åºæ¬ ã®ç»é²éç¥ãæ¥ããªã©ãå©çšã®ããããã人æ°ã®ãã€ã³ãã§ãã
ã«ãžã¥ã¢ã«ãªã€ãã³ãã«ã¯ãã¡ããã倧人æ°ã§ã®äŒè°ãªã©ãã©ãŒãã«ãªå Žã§ã®å©çšã«ãé©ããŠããŸãã
身è¿ãªå°äººæ°ã§ã®ãã©ã€ããŒããªã¹ã±ãžã¥ãŒã«
身è¿ãªå°äººæ°ã§ã¹ã±ãžã¥ãŒã«ã調æŽããå ŽåãããŸããŸãªæ©èœãããã·ã³ãã«ã»ç°¡åã«å©çšã§ããããšãéèŠãããŸãã
ãã§ã«å°äººæ°ã§ã°ã«ãŒããäœã£ãŠããã³ãã¥ãã±ãŒã·ã§ã³ããŒã«çãããã°ãããããã¢ã¯ã»ã¹ã§ãããšãã䟿å©ã§ãã
ãã©ã€ããŒããªã¹ã±ãžã¥ãŒã«ã§ããã°ããã ããæãã§äœ¿çšã§ããããŒã«ã§ãåé¡ãããŸããã
身è¿ãªå°äººæ°ã§ã®ãã©ã€ããŒããªã¹ã±ãžã¥ãŒã«èª¿æŽã«ããããã®ããŒã«ã¯ã以äžã®2ã€ã§ãã
LINEã§ç°¡åã«èª¿æŽãLINEã¹ã±ãžã¥ãŒã«ã
ãLINEã¹ã±ãžã¥ãŒã«ãã¯LINEã䜿ã£ãåè£æ祚åã®èª¿æŽããŒã«ã§ããLINEã§é£çµ¡ãåã£ãŠãã人ãã¡ã§ããã°ãããŒã¯ã«ãŒã ã§ã¹ã±ãžã¥ãŒã«èª¿æŽãå¯èœã§ãã
ãã§ã«äœæããŠããã°ã«ãŒãã§ã¹ã±ãžã¥ãŒã«ã調æŽããã®ã§ããã°ãããããåå è ãéããå¿ èŠããããŸããã
ããŒã¯ç»é¢ã§ãïŒã¡ãã¥ãŒããããæ¥çšèª¿æŽããéžæãããšäœæç»é¢ãžç§»åããŸããã€ãã³ãåã»ã€ãã³ãå 容ãèšèŒãåè£æ¥ãéžæããããŒã¯ç»é¢ã«ã¹ã±ãžã¥ãŒã«è¡šãéç¥ããã ãã§ã¹ã±ãžã¥ãŒã«èª¿æŽãå¯èœã§ãã
ããŒã¯ã«ãŒã å ã®ã¡ã³ããŒã§ããã°ã誰ã§ãç·šéãã§ããŸããã¹ã±ãžã¥ãŒã«ã«åçãã人ã ãã«ãå ±æäºé ãé£çµ¡ãããšãã£ã䜿çšãã§ããŸãã
ã¿ã€ã ã©ã€ã³ãç°¡åæäœããã³ãã³ã
ããã³ãã³ãã¯ã¿ã€ã ã©ã€ã³ãæäœããåè£æ祚åã®èª¿æŽããŒã«ã§ããã¹ã±ãžã¥ãŒã«ã®åºæ¬æ å ±ãå ¥åãã«ã¬ã³ããŒããåè£æ¥ãéžæããååè£æ¥ã®æé垯ãéžæãç»é²ãã¿ã³ãæŒãã ãã§URLãçºè¡ã§ããŸãã
åå è ã¯èªåã«åã£ãå©çšããŒã¯ã®éžæããã¿ã€ã ã©ã€ã³ã®ã¯ãªãã¯ã»ãã©ãã°ã§äºå®ãç°¡åã«å ¥åã§ããŸãã
ã¢ããªã®å©çšãããã°ã€ã³çã®äœæ¥ãäžèŠãªç¹ãããããã§ãã
ã¿ã€ãã«å¿ããããŒã«ã§ã¹ã±ãžã¥ãŒã«èª¿æŽã楜ã«
ã¹ã±ãžã¥ãŒã«èª¿æŽãããããšã¯ç®çã§ã¯ãªãããã®å ã«ããæ¥åãã³ãã¥ãã±ãŒã·ã§ã³ã®ããã®æ段ã®ã²ãšã€ã§ãã
ã¹ã±ãžã¥ãŒã«èª¿æŽã¯ãäžåããã£ãŠçžæã«è¿·æãããããªãããã«ããããšã¯ãã¡ããã調æŽããæ¹ãåçããæ¹ãè² æ ãªãã¹ã ãŒãºã«ã§ããããšãéèŠã§ãã
ãã®ããã«ãã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«ãå°å ¥ããæ¥çšèª¿æŽã楜ã«è¡ããŸãããã
ããŒã«ã«ã¯æ¥ã ã®æ¥åãåè«ãªã©ã«é©ããæ©èœãå å®ãããã®ãããã«ãžã¥ã¢ã«ã§ç°¡åãªãã®ãŸã§çš®é¡ããããããããŸããä»åã®èšäºãåèã«ãèªç€Ÿã«æé©ãªããŒã«ãéžãã§ãã ããã
åŒç€ŸãæäŸããã¹ã±ãžã¥ãŒã«èª¿æŽããŒã«bookrunã¯ãã«ãžã¥ã¢ã«ãªå Žé¢ã ãã§ãªããããžãã¹ã§ã®äœ¿çšã«ãããããã§ãã
空ãæéã®èªåæœåºããWebäŒè°ã®URLèªåçºè¡ãªã©ãã¹ã±ãžã¥ãŒã«èª¿æŽã«ãããé¢åãªäœæ¥ãå€§å¹ ã«åæžãããããæ¬æ¥ã®æ¥åã«éäžã§ããŸãã
ã©ã®ããŒã«ãå°å ¥ãããããæ©ã¿ã®æ¹ã¯ããã²bookrunããæ€èšãã ããã